HOW TO SELL
PRIVATE LABEL SUPPLEMENTS
Y O U R P A T H T O S U C C E S S
Transform Your Passion for Health Into a Thriving Supplement Business
The supplement industry is booming, and there's never been a better time to launch your private label brand. When you sell private-label supplements, you can positively impact others while developing a successful brand.
Starting or growing a business in the wellness space is exciting. Turn that enthusiasm into a successful venture with this plan to market and sell private-label supplements.
Market Research: Choosing the Right Supplements
Before you dive into the market, research your products and your target audience's needs and preferences.
Matching the Products to the Right Audience Segments
The first step is understanding your potential consumers. Segment your market based on demographics, health goals, and lifestyle choices. For instance, younger audiences might be more interested in energy-boosting supplements than joint-health products.
Learn All About the Supplements You Will Offer
Knowledge is power. Educate yourself about the ingredients, benefits, and potential side effects of those you plan to offer. A reputable manufacturer shold provide detailed information and support.
Find Out Where Your Audience Segments Spend Their Time
Know where your target audience spends their time -- both online and offline. Are they avid social media users? Do they participate in fitness forums or attend health and wellness expos? Identifying the right spaces lets you get your brand in front of the right eyes.
ARE YOU READY TO
GROW YOUR BUSINESS?
Let DaVinci® take you to the next level. Private labeling quality vitamins & supplements is easier than you think. Schedule an appointment today and see what the DaVinci® team can do for you.
Build Your Brand & Make A Plan
Develop your brand and business plan. Clear goals and proven tactics will help you launch quickly and effectively.
Craft A Brand Informed By Your Research
Master supplement branding that resonates with your target audience and reflects the values and quality of your supplements in your message, logo, and aesthetic. Keeping your presentation consistent across platforms and materials builds a strong brand that consumers recognize and trust.
Strategize How To Market Your Brand
With your brand identity in place, devise a marketing strategy. Consider the following types of marketing to sell private-label supplements.
Social Media Marketing
Engage with your audience on their preferredsocial platforms. Share educational content, user testimonials, and promotions
Content Marketing
Create blog posts, videos, and infographics with valuable information about your supplements.
Email Marketing
Curate an email list to inform subscribers about new products, discounts, and health tips.
Don't Just Sell. Focus On Educating Your Audience
Consumers want to know what they're putting into their bodies and how it will benefit them. Provide detailed product information, including ingredient lists, benefits, and usage instructions.
Educational content positions your brand as a knowledgeable, credible resource. Consider creating blog posts, webinars, and e-books that delve into relevant topics.
Source High-Quality Supplements
Consumers are increasingly discerning and want proven, high-quality supplements.
Partner with certified manufacturers like DaVinci® who adhere to good manufacturing practices and are transparent about their sourcing and production processes. Areliable supply chain and quality control measures allow you to deliver consistently excellent products that foster customer loyalty and positive word-of-mouth.
Build An Online Supplement Store
Creating an online store makes your private-label supplement business accessible to a broad audience. The right platform and tools for your vision can make all the difference.
Choosing The Right Online Platform For Your Store
Select the right e-commerce platform for a user-friendly online store. Popular options include:
- Shopify: Shopify is easy to use, and a range of customizable templates make it an excellent choice for newcomers. It also offers a full suite of features, such as payment processing and marketing tools.
- WordPress(WooCommerce): If you have a WordPress site or prefer more control over customization, use the plugin WooCommerce to turn your website into an online store. It offers flexibility but requires some technical know-how.
- BigCommerce: BigCommerce provides comprehensive e-commerce solutions focused on scalability, integrating with various sales channels.
- Amazon: Leveraging Amazon's extensive customer base can boost visibility. Setting up an Amazon supplement store allows you to reach potential customers, but be mindful of the associated competition and fees.
- eBay: Another option for reaching a large audience, eBay supports both auction-style and fixed-price listings.
Build Your Email Marketing Channel
Email marketing remains one of the most effective forms of marketing. Your emails should feature value-rich content such as educational articles, brand updates, and special offers. Encourage visitors to sign up for your newsletter by offering incentives such as discounts, exclusive content, or free guides.
Improve the efficiency and consistency of your communication by automating campaigns for welcome emails, abandoned cart reminders, or post-purchase follow-ups. You can also divide your email list into audience segments to send more targeted messages.
Track & Analyze Marketing Efforts
Optimize your marketing strategies by tracking and analyzing your marketing efforts.
Set clear goals and use tools such as Google Analytics, social media platform analytics, and email marketing software to track key metrics such as website traffic and engagement levels.
Use the data collected to refine your marketing strategies. Try to recreate past successes, and don't be afraid to pivot if a particular campaign does't perform well.
Available Dietary Supplement Forms
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TABLET
POWDER
SOFTGEL
CHEWABLE
TABLET
LIQUID
ORAL SPRAY
Are you ready to
Grow Your Business?
Let DaVinci® take you to the next level. Private labeling quality vitamins & supplements is easier than you think. Schedule an appointment today and see what the DaVinci® team can do for you.
New to Private Label Supplements
If you're new to private labeling supplements and want to learn more about how to build your brand with our vitamin manufacturing company, read our free Definitive Guide. You'll get answers to the most frequently asked questions about private labeling, as well as tips and step-by-step instructions to help make your new product launch easy, successful, and profitable.
Developed by us. Made for you.
With over 50 years in the health supplement industry, we've grown to be one of the most trusted dietary supplement suppliers. All of our private label supplements are doctor-formulated using thoroughly researched ingredients and are scientifically reviewed for efficacy and quality before they go into production in U.S. facilities. FoodScience® is an FDA-registered food facility and is GMP certified to SQF food safety and NSF GMP 455-2 standards.
When you partner with us, our expert team will be with you every step of the way. Help your customers find what they want from a source that they trust—you!
